NEW CEO OF JOAB

New CEO for JOAB - Stefan Sjöberg Hartzén takes over

After more than 20 years as CEO of JOAB, current CEO and co-owner Peter Olsson has decided to hand over to someone else to lead JOAB to the next level of development. After a thorough recruitment process, the board has decided to appoint Stefan Sjöberg Hartzén as the new CEO of the company and its subsidiaries.
Stefan Sjöberg Hartzén will take up his new role as CEO on June 1, 2023.

"We are convinced that Stefan will lead JOAB to the next level and continue to build on our strong foundation and deliver value to our customers. We also want to thank Peter for his hard work and commitment as CEO during his time at JOAB." - says Bertil Larsson, chairman of the board of JOAB.

Stefan Sjöberg Hartzén, who currently works as sales and marketing manager at JOAB, has the skills, experience and personal qualities required to lead JOAB further into a new development phase.

"It is with humility and enthusiasm that I take on the role of CEO at JOAB. For me, it is a great honor to have the opportunity to lead a company with a strong brand, world-class products and with many competent and committed employees. Together, we will continue to build on our strong foundation and deliver added value to our customers every day. We are well equipped for an exciting future!” - Stefan Sjöberg Hartzén, incoming CEO, current sales and marketing manager.

Peter will also continue to be involved in JOAB's development together with others on the board of the JOAB Group.

"JOAB is a fantastic company with great opportunities. I am proud and happy to have been involved for over 20 years and to have seen JOAB grow from a turnover of just over 100 million to close to a billion. But after 20 years as CEO, I feel it's time for someone else to take over. We have now worked together for a few years and it feels very safe to hand over to Stefan, he is the right person with the qualities needed to take JOAB to the next level in development. I look forward to continuing to work together with Stefan from my role as a board member.” - concludes Peter Olsson, current CEO.

 

For more information contact:

Peter Olsson peter.olsson@joab.se +46317050606

Stefan Sjöberg Hartzén, stefan.hartzen@joab.se +46317050607