Farid and Hillend have appointed JOAB as new distributor in the Nordic region

Farid and Hillend have appointed JOAB as new distributor in the Nordic region

JOAB takes over the distribution of Hillend front loaders for the Nordic countries, which was previously conducted by KD Hydraulik in Denmark and Zetterberg's in Sweden. Hillend front loaders have previously also been marketed under the name Heil. JOAB is now responsible for sales and aftermarket for all Farid and Hillend products and now has an even broader range of recycling transport products to offer customers.

Farid is one of the largest manufacturers of waste equipment in Europe with side loaders, rear loaders, mini RCVs and bin washing equipment. Hillend Engineering, renowned for its European market-leading front loader– Euro Half Pack (also known as Heil Front loader) The two companies have a combined turnover of approx. EUR 140 million.

Peter Olsson, CEO of JOAB, says: ”we are proud to have been appointed Farid and Hillend's distributor of products for the Nordic countries. We have worked with Farid to ensure a smooth transition from the current distributor. Customers now have access to our wide service network and we are convinced that we can continue to improve sales and support of the Farid-group's products and look forward to a close collaboration with existing and new customers.”