On the 18th of February JOAB Group signed an agreement to acquire the business activities of Pro Lift Oy, with affect from the 1st April 2019. The agreement was arranged and signed through JOAB Finland Oy.

The acquisition is part of JOAB Group’s growth strategy and will complement the business activities within superstructures, with a focus on HMF cranes. This also gives JOAB the opportunity to extend and develop its service market within Finland.

Pro Lift Oy has ten employees located in Nurmijärvi. Nurmijärvi is approximately 35 kilometres north of Helsinki. The business has a turnover of 35-40 million SEK per year.

 The acquisition is significant for JOAB and will provide the company with the opportunity to further develop its presence in Finland.


”We will complement our current business activities in Finland with advanced superstructures and HMF cranes. The establishment of JOAB in the Helsinki area will provide JOAB with the opportunity to work closer with its Finnish customers and develop its service market for all products.  We believe our finish customers will come to appreciate this”, says Peter Olsson, CEO JOAB Group.


Pro Lift builds advanced custom designed superstructures for its customers. Pro Lift has significant competence and knowledge within this area.


 ”With JOAB as our owner we have access to increased resources, which will allow us to both grow and develop our business. We will develop our existing business segments and extend our product range with the full range of JOAB”, says Vesa Hiekkanen, founder of Pro Lift Oy who will continue in JOAB.  


Gothenburg 26th February 2019

JOAB Group

Peter Olsson, CEO


For further information please contact:

Peter Olsson, CEO, Phone +46 31 70 50 606

Vesa Hiekkanen, Phone + 358 400 663 733


JOAB Group is a family company with 55 years of experience and 270 employees. In the coming year JOAB will turnover approximately 900 million SEK and deliver over 1 500 units of hook lifts, skiploaders, swap loaders, and refuse collection vehicles to customers.